Caps'
Picks 14
October 8, 2024
As a Documentary Entertainment Studio, we are strong advocates for authentic stories from advertisers and beloved brands. That’s why we inspire you with the very best brand-produced documentaries, carefully selected by Captains' creative unit. Every month, just for you. Enjoy!
The cost of Winning - P&G
The Cost of Winning is a 4 episode documentary that explores the intense pressures and sacrifices involved in competitive youth sports, specifically focusing on the lives of athletes and their families. It highlights the high stakes and emotional toll associated with striving for success in a high-pressure environment. The film touches on themes such as overcoming adversity, systemic inequality, and the pursuit of success against the odds. These are issues that align with P&G’s commitment to diversity, inclusion, and supporting underrepresented communities. By backing this documentary, P&G is not only amplifying the voices of young athletes striving for success but also demonstrating its support for communities facing societal challenges.
Odd hours, No Pay, Cool hat - John Deere
Odd Hours, No Pay, Cool Hat shines a light on volunteer firefighters in the U.S., focusing on their challenges, dedication, and personal sacrifices. It highlights the crucial role they play in protecting their communities, despite facing increasing pressure and limited resources, all while receiving little recognition. The documentary is both an homage and a call to action to support these volunteers. John Deere finds it important to support this documentary because many of John Deere’s customers, particularly farmers and workers in rural regions, rely on volunteer fire departments.
5B - Johnson & Johnson
5B tells the powerful and emotional story of the nurses and caregivers who worked in the first dedicated AIDS ward at San Francisco General Hospital, ward 5B, during the early 1980s. The film highlights the compassion, courage, and humanity of the healthcare workers who treated patients at a time when fear and misinformation about AIDS were rampant. The documentary focuses on their efforts to provide not just medical care, but also dignity and love, to those affected by the epidemic, despite the stigma and personal risks they faced.
Johnson & Johnson is one of the largest and most diversified healthcare companies in the world. Through 5B, Johnson & Johnson sought to raise awareness about the importance of compassionate, equitable healthcare during times of crisis. Despite this documentary being 6 years old, the story remains impactful.
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