Caps'
Picks 15
November 8, 2024
As a Documentary Entertainment Studio, Captains values authentic storytelling from brands that go beyond traditional marketing. Branded documentaries invite audiences to connect with a brand’s deeper values, creating a sense of community.
In this month’s Cap’s Picks, our creatives selected three standout examples to inspire you. Enjoy!
Pauls Boots - REI
Story: "Paul’s Boots" tells the moving story of Paul Evans, a man who dreamed of hiking the entire Appalachian Trail but passed away before fulfilling this goal. In his honor, members of the hiking community came together to carry Paul’s boots along the trail, symbolically fulfilling his dream. The film documents this emotional journey of Paul’s boots across the 2,190-mile trail, celebrating community, adventure, and the bonds formed through shared experiences in nature.
Brand: REI, a retailer specializing in outdoor gear and apparel, funded this documentary.
Connection: REI’s mission is to inspire and equip people for outdoor adventure and community. "Paul’s Boots" aligns perfectly with REI’s brand values, as it highlights the love of nature, the spirit of adventure, and the connection between outdoor enthusiasts—values that REI shares with its customers and community.
Breaking2 - Nike
Story: "Breaking2" follows three elite marathon runners as they attempt to break the two-hour marathon barrier, a feat previously considered impossible. The documentary captures their intense physical and mental preparation, exploring each athlete’s personal story and journey. It also highlights the cutting-edge technology used to support them, including specially designed Nike shoes, pacing strategies, and optimal environmental conditions.
Brand: Nike, a global leader in athletic wear and innovation, funded this documentary in partnership with National Geographic.
Connection: Nike’s brand mission is to inspire athletes to push beyond perceived limits and to innovate in ways that support these aspirations. By sponsoring "Breaking2," Nike connects its story of relentless pursuit and breakthrough achievement with athletes and viewers who resonate with this drive, reinforcing its identity as a brand committed to achieving the impossible.
Own the Room - Shopify
Story: 'Own the Room' follows five young entrepreneurs from around the world as they compete in the Global Student Entrepreneur Awards (GSEA). The documentary dives into their personal challenges, dreams, and motivations for entrepreneurship, capturing the impact of the competition on their lives and communities. It illustrates that the journey is about more than just winning a prize; it’s a transformative experience that empowers them to create change.
Brand: Shopify, a leading e-commerce platform that champions small businesses and entrepreneurship, funded this film.
Connection: Shopify’s mission is to empower entrepreneurs globally, fostering innovation and helping people realize their dreams of business ownership. By supporting 'Own the Room,' Shopify showcases its commitment to these values, aligning its brand with the resilience and passion of young entrepreneurs, which in turn resonates with its community and customer base.Be the first to receive the latest Caps' Picks?
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