NL / EN

Everyone knows the name Esther Vergeer, but not everyone knows her entire – very exceptional – story. Commissioned by NOC * NSF and its management, we were asked to tell the story of Esther Vergeer in the run-up to the Olympic Games in Rio de Janeiro, where Vergeer attended as chef de mission of the Paralympic team.

Approach

Esther Vergeer is perhaps the greatest athlete the Netherlands has ever had; she never lost a single tennis match in ten years. We thought this story had to be shared with a wider audience.

That is why we created two mini-documentaries on Facebook. The documentaries each lasted seven minutes, traditionally speaking relatively long for a fleeting medium like Facebook. A bold idea, but the viewer seemed to have no problem with it. The documentaries scored off the charts.

Results

With the two mini-documentaries, we reached 345,000 people, of which 220,000 watched the documentary for at least 80%. The relevance score on Facebook turned out to be a 9.3 and the cost per view was only € 0.005. Great scores.

Cost per view

€0,005

Relevance Score

9,3

Reach

345.000

View Through Rate

80%