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Briefing

The National Park De Hoge Veluwe is the unique legacy of one of the most striking couples in Dutch history: Anton and Helene Kröller-Müller. Few people know that the National Park De Hoge Veluwe is private property and an independent foundation that only makes limited use of government subsidies.

The Park does not receive a structural government contribution and is almost entirely dependent on paying visitors for its continued existence. To invest in the future, The Park depends on private support. Captains was asked to develop a video that can be used to convince organizations of the benefits of supporting the park.

Approach

The video will, in particular, be shown to people who are already familiar with De Hoge Veluwe because they have already visited The Park. In consultation with the foundation, we have chosen to show the national park in a completely new way. We, therefore, wanted to tell the story of the foundation, the importance of donors, in animation form. A park like De Hoge Veluwe should not have to hold out a hand, so we appealed to the social awareness of entrepreneurs. With strong copy, supported by beautiful animation, we have tried to convey the benefits and the necessity of supporting Het Park. In addition, we will soon start a campaign to have private individuals support Het Park.