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The Direct Lifehack
Teaser
The assignment

Allianz Direct asked us to produce HUB-content for Allianz home- and car insurance. HUBcontent with content engagement as the goal. Allianz Direct already came with an idea: useful life hacks that the target audience wants to see.

The internet is full of life hacks, the challenge for us was to showcase them in an original and appealing way. And naturally it had to be fully in line with the very recognizable, colorful branding of the company. We developed a concept with a studio painted in two different colors, something that’s hard to miss as a viewer.

The result: a bright surreal studioset built completely from scratch.

Team
CONCEPT & STRATEGY:

Yannick Commereuc

 

PRODUCTION:

Racha Caspers
Stijn Hazelaar
Frank van der Stelt

 

EDITORIAL:

Noa Schouten
Milou Makaay

 

STAGING:

Yannick Commereuc

 

CAMERA:

Hans de Jonge

 

EDIT:

Yannick Commereuc

 

GAFFER:

Tjeerd Melchers

 

BTS FOTOGRAFIE:

Juul van Geleuken

Video's
Production photos