Tasting with a blindfold
How can we increase JAN’s position on the pillars of ‘fun’ and ‘authenticity’. By creating content showcasing real people having genuine fun. Like the young teams in Jan’s taste challenge… In this series we gave them a challenge: taste this JAN-product. It provided well-performing content that engages the target audience. And additionally, the video series allows us to promote JAN’s products in an organic way.
CONCEPT & STRATEGY:
Lucy van Gaalen
Lucy van Gaalen & Maria Gertsen
Ting Fung Cheung