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The assignment

Captains continuously makes video content for Allianz Direct to generate more engagement online. At the end of 2020, the question arose of how you could play into the European campaign regarding switching your insurance on online platforms. The ATL-message – ‘switch to Allianz Direct and save money’ – is communicated clearly in the campaign. But how do you turn that into inspiring online video content that makes your audience happy? Captains developed a series of videos about Dutch people who have made a switch in their life. The connecting tagline is: “Switching isn’t that crazy after all.”

Main videos