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<h2>Puike plannen</h2>
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<h4>The assignment</h4>
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Bureau Citybranding wants to challenge the people of The Hague to come up with a plan to make The Hague better, prettier or more fun than it already is, and to show this to as many people outside of The Hague as possible. The focus was mainly on students and young professionals. How do we reach this audence and – maybe even more importantly- how do we make sure they submit their great plans to improve their city?

With this campaign, we didn’t just meet the reach objectives, but the reactions were also very positive!

This campaign also contributes to the growth of an online channel that we’ve recently set up; BE HAGUE.

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<h4>Reactions</h4>
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“We are showing the outside world the strength and creativity the people of The Hague hold; I hope that the winning plan will make me even more proud of our city than I already am.”

Richard de Mos, alderman and deputy mayor

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<h4>Team</h4>
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<h4>Video's</h4>
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Extra call video
Extra call video
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<h4>Production photos</h4>
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