Captains was asked to develop a campaign that gives new meaning to Huawei’s pay-off: Make It Possible. The brand wants to empower people to achieve more. And they did. Together with Huawei, we gathered a group of young photographers with a disability to participate in an exposition organized by the Dirk Kuyt Foundation. With this campaign, we not only created awareness of the phones but made a sustainable contribution to the Huawei brand.
CONCEPT & STRATEGY:
Jop Goslinga
Boudewijn Vermolen
CAMERA:
Ewout Welsink
Nadesh