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<h2>Golden seats</h2>

<h4>The assignment</h4>

VodafoneZiggo is giving their customers the chance to win the most musical year of their lives with the chance to win tickets to every concert in the Ziggo Dome for a whole year. And not just that, you get to witness the concert from your own golden VIP-seat with your name on it.

Captains was tasked to develop a campaign for these Ziggo Golden Seats together with Universal Music Group and Brands. How can we best communicate the ‘wow-factor’ of this exclusive campaign to the public? By letting the artists do it themselves, of course!