VodafoneZiggo is giving their customers the chance to have the most musical year of their lives by winning tickets to every concert in the Ziggo Dome for an entire year. And not just that, they get to see the concert from their own golden VIP-seat with their name on it.

Captains was tasked with the development of a campaign for these Ziggo Golden Seats in collaboration with Universal Music Group and Brands. How can we best communicate the ‘wow-factor’ of this exclusive campaign to the public? By letting the artists do it, of course!