Onefootball is the world’s largest football-news app, with 50 million downloads and millions of daily users. In the run up to the world championship in Russia, Onefootball wants to get visitors excited. How do we reach these visitors and how do we take the step to create long form content? By telling appealing, famous football stories, but from a perspective that almost no one knows. This resulted in 96 cinematographic videos filmed in 13 cities, 7 countries and 3 continents. An enormous organic reach of 31 million views and 6 million unique viewers.