Allianz Direct is a partner of the Olympic and Paralympic games. In the new ATL campaign they support young athletes, or better yet: Tomorrow’s sports heroes. Captains translated this campaign into a spin-off for Allianz Direct’s online channels, the result being a series of international video’s about young athletes being supported by different NGO’s. This series also conveys the message promising to support young athletes: the direct promise.
Max van Boxel
Frank van der Stelt