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Delft doe je niet zomaar
Delft doe je niet zomaar (Delft is not something you just do)
The assignment

TU Delft asked Captains for help in creating video content to inform future students. The goal was to ensure that students make a well informed choice, to limit the number of students that switch or quit their studies. To enable students to make a well informed study choice, we spoke to the target audience about their intrinsic motivation.

In collaboration with director Symen Hoogesteger we decided to work with teachers and students to talk about their relevant experience. The aim was to stimulate the intrinsic motivation by telling stories from the work field as honestly as possible.

Reactions

Initially TU Delft wanted to reduce the dropout rate in the first academic year by providing the right information. It’s interesting how the combination of strategy/concept (Born05) and editorial video content (Captains) strenghtens each other and leads to an informative message. From the target audience, for the target audience.

Friso van der Veen – Client Strategist

Team
CONCEPT & STRATEGU:

Frederik Pot (Born05)
Symen Hoogesteger
Friso van der Veen

 

PRODUCTION:

Maryn Kooter
Joyce Rodenburg (Born05)

 

EDITORIAL:

Marlou Wirken

 

STAGING:

Symen Hoogesteger

 

DOP/CAMERA:

Rik Komaromi

 

EDIT:

Nino Doornbos

Video's
Commercial
Explainer