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Changemakers

Anne’s story

The assignment

Volvo asked Captains to create a video series that connects with their international sustainability campaign. It’s not easy for a big player in the car industry to communicate in an authentic way about sustainability. However, Volvo has the ambition to be completely climate neutral in 2040, and to introduce five new, fully electric new cars within five years. In order to showcase these goals, we looked for real stories to connect with Volvo’s message. The common denominator is the ambition to make the world better.
The message? We, as Volvo, are part of the problem, so we are also part of the solution. Hence why Volvo is letting itself be inspired by these ‘changemakers’.

Reactions

“The focus of this assignment was on finding fitting stories in which we could go into depth; boundless ambition and a sense of urgency. Only then can you find an authentic link to Volvo’s story.”

Lucy van Gaalen – Editor-in-chief

Team

CONCEPT & STRATEGY:

Chiel Verbakel
Jop Goslinga
Boudewijn Vermolen

 

PRODUCTION:

Maryn Kooter

 

EDITORIAL:

Lucy van Gaalen

 

STAGING:

Maurice de Bruijne

 

CAMERA:

Rik Komáromi

 

EDIT:

Chiel Verbakel

 

Video's

Main videos
Story Sid
Story Do Janne

Production photos