Volvo asked Captains to create a video series that connects with their international sustainability campaign. It’s not easy for a big player in the car industry to communicate in an authentic way about sustainability. However, Volvo has the ambition to be completely climate neutral in 2040, and to introduce five new, fully electric new cars within five years. In order to showcase these goals, we looked for real stories to connect with Volvo’s message. The common denominator is the ambition to make the world better.
The message? We, as Volvo, are part of the problem, so we are also part of the solution. Hence why Volvo is letting itself be inspired by these ‘changemakers’.
“The focus of this assignment was on finding fitting stories in which we could go into depth; boundless ambition and a sense of urgency. Only then can you find an authentic link to Volvo’s story.”
Lucy van Gaalen – Editor-in-chief
CONCEPT & STRATEGY:
Lucy van Gaalen
Maurice de Bruijne