Captains is going to work for the social channels of the ANWB. To give more substance to the theme ‘out and about’, we came up with some social formats where interaction, information and inspiration are central. The most important goal? Make the brand ANWB sympathetic and give people (members and non-members) something valuable so that ANWB surprises. We do this by introducing the audience to hidden gems in our country. We will combine beautiful 360-footage with accessible social videos for Instagram and Facebook; a smart way to enable interaction with the target audience. Furthermore, these are flexible formats that offer room for adjustments. This allows us to react quickly to the seasons and specific weather conditions.