Onefootball is the largest soccer news app in the world with 50 million downloads and tens of millions of daily users. Leading up to the World Cup in Russia, Onefootball wants to stir up World Cup fever among its visitors. How can we reach these visitors and make the move to long-form content? By telling appealing, famous soccer stories, but from a perspective hardly anyone knows. This resulted in 96 cinematic videos, shot in 13 cities, 7 countries and 3 continents. And a huge organic reach of 31 million views and 6 million viewers (unique views).